The Doux Press Play Rewind Curl Reversion Shampoo 236.5ml

✨ what it doux?+

PRESS REWIND Curl Retention Shampoo is playing chess while other shampoos play checkers ♟️
This isn’t just about getting clean — it’s about strategic curl preservation.

The DOUX-plex™ bonding technology works like memory foam for your curl pattern, letting you press pause on your texture without pressing delete 🧬🌀

While it’s washing away the week, it’s also strengthening your strands and injecting moisture deep into the cortex 💦✨

The result?
Hair that can take the heat of a silk press on Monday and snap back to a bomb wash-and-go by Friday 🔥➡️🌀

No more choosing sides between Team Natural and Team Straight — this shampoo wrote the peace treaty ✍🏽🤝

It detangles like a dream, smooths without stripping, and leaves your hair so soft and silky that whether you’re reaching for the diffuser or the flat iron, you’re starting from a place of strength 💪🏽✨

🌀 Frizz? Can’t find you.
🔥 Heat damage? Not on this watch.
🌊 Versatility? That’s the new wave.

🌿 what’s good?+

🌱 Aloe Stem Cell: The repair crew for heat-stressed strands
🌰 Pataua Oil: Silk press prep in a bottle
🌵 Cactus: Detangling magic, no cap
🛡️ DOUX-plex™: Your curl pattern’s insurance policy
🧼 Clean Formula: All benefits, no BS

🌀 doux you+

💦 DRENCH IT
Drench your hair with warm water until it’s soaking
Apply generously — work it through from roots to ends like you mean it

⏳ WAIT…
Let it marinate for 2–3 minutes
(this is where the magic happens)

🚿 RINSE IT
Rinse and repeat — yes, really, the second round hits different

🧴 CONDITION IT
Chase with FAST FORWARD conditioner to complete the protection

✨ Pro tip:
Works best on hair that’s free from heavy waxes or oil-based products

👑 DOUX IT
Make PRESS REWIND your style-switching essential.
Going from twist-out to silk press? Start here.
Coming back from straight to curly? This brings your pattern back online.

It’s the ultimate style insurance — because commitment issues with your hair texture shouldn’t mean damage 😉
Your curls will thank you when they make their comeback tour 🎤🌀

🧪 in the mix+

Aloe Barbadensis Leaf Juice Powder, Sodium C14-16 Olefin Sulfonate, Water (Aqua), Cocamidopropyl Betaine, Cetrimonium Chloride, PPG-3 Benzyl Ether Myristate, Quaternium-91, Guar Hydroxypropyltrimonium Chloride, C13-15 Alkane, Aspergillus Ferment, Aloe Vera Callus Extract (Stem Cell), Ananas Sativus (Pineapple) Fruit Extract, Hydrolyzed Soy Protein, Glycerin, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Phenethyl Alcohol, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Sodium Cocoyl Amino Acids, Cereus Grandiflorus (Cactus) Flower Extract, Fragrance, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Arginine, Caprylhydroxamic Acid, Brassica Campestris/Aleurites Fordi Oil Copolymer, Lactic Acid, Oenocarpus Bataua Fruit Oil, Sodium Hydroxide, Tocopheryl Acetate.