AS I AM

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Fights Dandruff & Seborrheic Dermatitis
Increase Hair Moisture by 13% after One Application
Scalp Moisture Increases by 141% in One Application*

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 12% after one application
Improves Ease of Combing by 29%
Makes detangling of coils and curls easier by 37%

Jamaican Black Castor Oil with Vitamin C&E

Increases Hair Moisture by 7%, after one application

Improves Ease of Combing by 34%

Makes detangling of coils and curls easier by 32%

Reduces breakage by 96%

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 10.3% after First Wash
Ease of Combing Improves by 43%
Makes detangling of coils and curls easier by 43%
Reduces breakage by 90%

Jamaican Black Castor Oil with Ceramide, Vitamin C & E
Replace and Conserve H20 with JBCO Water.
Reduces Breakage by 95%.
Improves Ease of Combing by 32%.

Jamaican Black Castor Oil with Vitamin C&E
Increase Hair Moisture by 8% after one application
Improves Ease of Coming by 36%
Makes detangling of coils and curls easier by 49%

Jamaican Black Castor Oil with Vitamin C&E

Increases Hair Moisture by 54% after one application

7% Increase in Hair Strength after one use

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 29% after One application
Enhances Curl Definition by 168%
100% Flake Free Formula
Reduces breakage by 83.3%

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 42% after one application
Improves Ease of Combing by 40%
Makes detangling of coils and curls easier by 49%

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78% (*when used with the Dry&Itchy Shampoo )
Improves Scalp Moisture by 148% (*when used with the As I Am Dry&Itchy Cowash )

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 148%*
This Cleansing Conditioner removes impurities in hair by 98%
Increases Hair Moisture by 13% after One application

A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency."

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.

Delight for Your Coils and Curls.

∙ Natural textured hair likes nothing better than rich conditioners produced by nature.

∙ Coconut Oil and African Shea Butter are sure favorites!

∙ Coconut Oil has been a hair beautifier…

Provides a secure hold
Moisturizes
Adds shine
Rinses easily from the hair when it's time to cleanse
Won't dry out, harden or roughen hair

Gives a long lasting hold to edges without flaking.
Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair length.

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy

Increases Hair Moisture by 71% after One Use
Improves Ease of Combing by 49% after One Wash
Makes Detangling of your curls easier by 56% after Single application

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78%*
100% Cleansing efficacy
Increases Hair Moisture by 8.4% after One application