AS I AM

Increase in Scalp Moisture by 61%.
Helps removes Flakes and product build-up.
80% Reduction in breakage when used with the Long&Luxe Shampoo and Conditioner.
Improves Hair Strength by 7%.

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils,

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

with Aloe Vera, Biotin, Pomegranate and Passion Fruit.
Increase Hair Strength by 7%.
Scalp Moisture levels Increase by 57%.
88% removal of Impurities in One Wash.
11% Increase in Hair Moisture after One Use.

Cleansing conditioner voor krullen en coils die het haar zacht reinigt zonder uitdroging. Helpt build-up verwijderen terwijl het haar gehydrateerd en beter handelbaar blijft

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths

Prepare to Style!
Curl Durability Increases by x5
Ease of Combing Improves by 65%
Detangling made easier by 80%
Strength of Hair Increase by 9% after One Use

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ulti

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

Delivers high definition twists and twist-out styles that are smooth, soft and shiny.
This frizz-fighting, no flake, formula moisturizes and conditions.
Light weight, hydrating formula – No residue build up with this.

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

Intensive Conditioner
Immerse Your Coils and Curls in Moisture and Emollients.
Ease of Combing Increased by 60%.
Detangling made easier by 75%.

Ease of Combing Improved by 50%
Reduces Hair Breakage by 60%.
Improves Scalp Moisturization by 50%.
Hair Moisture levels increase by 9% after One Wash.

Featuring Aloe Vera, Biotin, Licorice, Pomegranate and Passion Fruit.
10% Improvement in Tensile Strength.
47% reduction in Breakage after One Use.
Ease of Combing improves by 17% after One Wash.

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrat