Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78% (*when used with the Dry&Itchy Shampoo )
Improves Scalp Moisture by 148% (*when used with the As I Am Dry&Itchy Cowash )

Increases Hair Moisture by 71% after One Use
Improves Ease of Combing by 49% after One Wash
Makes Detangling of your curls easier by 56% after Single application

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78%*
100% Cleansing efficacy
Increases Hair Moisture by 8.4% after One application

Fights Dandruff & Seborrheic Dermatitis
Increase Hair Moisture by 13% after One Application
Scalp Moisture Increases by 141% in One Application*

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 12% after one application
Improves Ease of Combing by 29%
Makes detangling of coils and curls easier by 37%

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 42% after one application
Improves Ease of Combing by 40%
Makes detangling of coils and curls easier by 49%

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 10.3% after First Wash
Ease of Combing Improves by 43%
Makes detangling of coils and curls easier by 43%
Reduces breakage by 90%

Jamaican Black Castor Oil with Vitamin C&E

Increases Hair Moisture by 54% after one application

7% Increase in Hair Strength after one use

Jamaican Black Castor Oil with Vitamin C&E
Increase Hair Moisture by 8% after one application
Improves Ease of Coming by 36%
Makes detangling of coils and curls easier by 49%

Jamaican Black Castor Oil with Vitamin C&E

Increases Hair Moisture by 7%, after one application

Improves Ease of Combing by 34%

Makes detangling of coils and curls easier by 32%

Reduces breakage by 96%

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 29% after One application
Enhances Curl Definition by 168%
100% Flake Free Formula
Reduces breakage by 83.3%

Jamaican Black Castor Oil with Ceramide, Vitamin C & E
Replace and Conserve H20 with JBCO Water.
Reduces Breakage by 95%.
Improves Ease of Combing by 32%.

Born Curly Aloe Shampoo & Wash is perfect for your children's hair, scalp and delicate skin. It effectively cleanses while maintaining natural moisture balance.

Born Curly Argan Leave-In Conditioner & Detangler adds moisture, shine and improves manageability. It wondrously eases combing following a shampoo, which helps keep hair strong and healthy by minimizing combing breakage.

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy

CoWashing (Conditioner Wash) is the best way to cleanse your hair on a regular basis.
Our light no-suds conditioning cream gently removes scalp sebum, residue, or product buildup leftover from styling and maintain your curls and

Cleansing Conditioner
Ease of Combing Improves by 55%.
Enjoy a Fresh New Start.
Remove Product Residue.
Preserve Moisture.

DELIGHT FOR YOUR COILS AND CURLS.∙ Natural textured hair likes nothing better than rich conditioners produced by nature.
∙ Coconut Oil and African Shea Butter are sure favorites!
∙ Coconut Oil has been a hair beautifier…

A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency."

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrat

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber wea

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

Intensive Conditioner
Immerse Your Coils and Curls in Moisture and Emollients.
Ease of Combing Increased by 60%.
Detangling made easier by 75%.

Prepare to Style!
Curl Durability Increases by x5
Ease of Combing Improves by 65%
Detangling made easier by 80%
Strength of Hair Increase by 9% after One Use

Ease of Combing Improved by 50%
Reduces Hair Breakage by 60%.
Improves Scalp Moisturization by 50%.
Hair Moisture levels increase by 9% after One Wash.

Delivers high definition twists and twist-out styles that are smooth, soft and shiny.
This frizz-fighting, no flake, formula moisturizes and conditions.
Light weight, hydrating formula – No residue build up with this.

Gives a long lasting hold to edges without flaking.
Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair length.