Born Curly Aloe Shampoo & Wash is perfect for your children's hair, scalp and delicate skin. It effectively cleanses while maintaining natural moisture balance.

Born Curly Argan Leave-In Conditioner & Detangler adds moisture, shine and improves manageability. It wondrously eases combing following a shampoo, which helps keep hair strong and healthy by minimizing combing breakage.

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy

CoWashing (Conditioner Wash) is the best way to cleanse your hair on a regular basis.
Our light no-suds conditioning cream gently removes scalp sebum, residue, or product buildup leftover from styling and maintain your curls and

Delight for Your Coils and Curls.

∙ Natural textured hair likes nothing better than rich conditioners produced by nature.

∙ Coconut Oil and African Shea Butter are sure favorites!

∙ Coconut Oil has been a hair beautifier…

A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency."

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrat

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber wea

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

Intensive Conditioner
Immerse Your Coils and Curls in Moisture and Emollients.
Ease of Combing Increased by 60%.
Detangling made easier by 75%.

Prepare to Style!
Curl Durability Increases by x5
Ease of Combing Improves by 65%
Detangling made easier by 80%
Strength of Hair Increase by 9% after One Use

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to

Provides a secure hold
Moisturizes
Adds shine
Rinses easily from the hair when it's time to cleanse
Won't dry out, harden or roughen hair

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils,

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ulti

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Color and Curling Gel.

For Curly Hair.

∙ Color and Curl with six vibrant shades.
∙ This curl enhancing color gel provides a medium hold that lasts up to one wash.
∙ Using Sub Micron Technology, this flake-free formula…

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78% (*when used with the Dry&Itchy Shampoo )
Improves Scalp Moisture by 148% (*when used with the As I Am Dry&Itchy Cowash )

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 148%*
This Cleansing Conditioner removes impurities in hair by 98%
Increases Hair Moisture by 13% after One application

Increases Hair Moisture by 71% after One Use
Improves Ease of Combing by 49% after One Wash
Makes Detangling of your curls easier by 56% after Single application

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78%*
100% Cleansing efficacy
Increases Hair Moisture by 8.4% after One application

Fights Dandruff & Seborrheic Dermatitis
Increase Hair Moisture by 13% after One Application
Scalp Moisture Increases by 141% in One Application*

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 12% after one application
Improves Ease of Combing by 29%
Makes detangling of coils and curls easier by 37%

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 42% after one application
Improves Ease of Combing by 40%
Makes detangling of coils and curls easier by 49%