The Doux

Return of the boom bap – for your curls. The Chief Rocka Xtreme Moisture Mousse gel-to-foam transformer brings xtreme moisture with lasting hold. Chief's in the building.

HONEY DIP is the one your curls want to bring home to mama. This butter-gel hybrid isn't playing games – it's committed to giving you everything you need in one jar.

GANGSTER WRAP said "I got you" to every short style struggle in the book. This foaming wrap lotion is built different – it's lightweight enough for delicate pixie styles but strong enough to keep your roots

Your secret weapon for styles that stay exactly where you put them. Bananas! Xtreme Hold Hair Gel delivers the kind of hold that means business.

Dear Mama Moisture Milk softens, nourishes, and hydrates dry, brittle hair. The non-greasy, anti-breakage hair formula soothes itchy scalp and triples as a leave-in conditioner, detangler and curl refresher.

Give product and oil build-up the business without drying or stripping the scalp's natural moisture. The anti-tangle formula delivers squeaky clean curls and slick slip for easy detangling.

Drop the base! 808 Base Gel is your length-loving curl anthem. This medium-hold foundation locks in definition while keeping frizz on mute. Stack it under your style for juicy, bouncy curls.

The Doux Fresh Mousse Def Texture Foam + Big Poppa Defining Gel Combi Set

“What about your coils?!?” This ALL IN 1 Styler conditions, detangles, defines and sets wash & go’s…(*catches breath*), twist-outs, braids and TWA’s in one step! Fast-drying with a flexible hold and no frizz or flaking. No cap! J

WHAT IT DOUX?

This dual-use mousse provides the perfect amount of hold to define your curls or control your sleek look. The Doux Mousse Def Texture Foam gives definition, shine, and volume to every hair type and curl pattern.…

WHAT IT DOUX?

Hydrates & detangles curls, tames frizz, and protects hair from heat tools. Smooths blowouts and delivers bounce, body, and shine.

WHAT'S GOOD?

Sweet Almond Oil, Glycerin, Avocado Oil, Shea Oil, and Silk Amino…

WHAT IT DOUX:

Sucka Free Moisturizing Shampoo is a no b.s., take all the mess, one-of-a-kind shampoo that cleanses hair while providing the ultimate hydration. Safe for color-treated and chemically treated hair, this moisturizing…

WHAT IT DOUX:

Set your Wash & Go with 1 styler! POP LOCK 5-Day Curl Forming Glaze packs a punch with a firmer hold, crazy shine, and anti-humidity setting formula to lock in your curls for at least 5 days.

WHAT'S GOOD?

Enriched…

WHAT IT DOUX?

One Love gently cleanses, detangles, and conditions hair without that waxy build-up. Use it in between washes for the quickest wash n’ go or as a pre-poo on wash day for effortless detangling. Rinses clean enough…

WHAT IT DOUX:

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft,…

WHAT IT DOUX?

Fresh Rinse Moisturizing Conditioner is a sulfate-free and paraben-free hydrating conditioner formulated with the perfect combination of Shea Butter and Sea Silk. This ultra-moisturizing conditioner hydrates hair…

WHAT IT DOUX?

This dual-use mousse provides the perfect amount of hold to define your curls or control your sleek look. The Doux Mousse Def Texture Foam gives definition, shine, and volume to every hair type and curl pattern.…

WHAT IT DOUX?

Control paste-meets-pomade. Bonita Afro Balm™ is for you if you want the performance, control, and weight of a butter or oil minus the build-up. Keep natural curls, coils, twists, braids looking fresh from start…

BIG POPPA is all you need for notorious definition and poppin’ curls that don’t stop. Humidity-resistant and frizz-fighting formula shines & defines all curl types with a flexible hold. Perfect for touchable, soft wash & go’s, hig

WHAT IT DOUX?

The sweetest mask you’ll ever know. Hydrates stressed hair beyond the cuticle layer to improve texture, reduce friction, bring that ol’ elasticity and strength back. Restores moistures balance and hydration to…

WHAT IT DOUX?

"S" is for super. And the "U" is for unique. The "P" is for perfection. IYKYK. 3-in-1 pre-poo, leave-in, or rinse it out! This triple threat conditioner instantly detangles and penetrates the cuticle to protect,…

WHAT IT DOUX?

Push it REAL GOOD! Double-trouble holding gel for smoothing edges, braids, frizz and fly-aways that repairs while it holds. Ooh, baby, baby, baby hairs! Beautiful for finishing a pull back, box braids, and safe on…

WHAT IT DOUX?

The shine on this mist is a whole problem! Mist Demeanor delivers badass high-gloss shine, to dull hair, resist humidity, and helps protect hair from thermal damage. Even the tiniest curls catch the light with this…