The Doux

Drop the base! 808 Base Gel is your length-loving curl anthem. This medium-hold foundation locks in definition while keeping frizz on mute. Stack it under your style for juicy, bouncy curls.

Your secret weapon for styles that stay exactly where you put them. Bananas! Xtreme Hold Hair Gel delivers the kind of hold that means business.

“What about your coils?!?” This ALL IN 1 Styler conditions, detangles, defines and sets wash & go’s…(*catches breath*), twist-outs, braids and TWA’s in one step! Fast-drying with a flexible hold and no frizz or flaking. No cap! J

WHAT IT DOUX?

“What about your coils?!?” This ALL IN 1 Styler conditions, detangles, defines and sets wash & go’s…(*catches breath*), twist-outs, braids and TWA’s in one step! Fast-drying with a flexible hold and no…

WHAT IT DOUX?

“Ooooh baby we like it raw!” Raw, super-charged honey that is. GET HONEY hair serum soothes and refreshes scalp; seals dull ends and helps prevent breakage and heat damage. Calm the itch in between shampoos with…

Super-charged honey curl custard for the “woke up like this” win! She hydrates, protects, and defines even the tightest curls with no crunch or flaky residue. No cap! Just #science

WHAT IT DOUX?

“​​Strong, stepping, strutting, and moving on”... to wash day. Cleanliness is the first step to getting divine and overjoyed curls. Gently cleanse stressed hair, improve moisture retention and reduce…

WHAT IT DOUX?

The shine on this mist is a whole problem! Mist Demeanor delivers badass high-gloss shine, to dull hair, resist humidity, and helps protect hair from thermal damage. Even the tiniest curls catch the light with this…

WHAT IT DOUX?

Push it REAL GOOD! Double-trouble holding gel for smoothing edges, braids, frizz and fly-aways that repairs while it holds. Ooh, baby, baby, baby hairs! Beautiful for finishing a pull back, box braids, and safe on…

WHAT IT DOUX?

"S" is for super. And the "U" is for unique. The "P" is for perfection. IYKYK. 3-in-1 pre-poo, leave-in, or rinse it out! This triple threat conditioner instantly detangles and penetrates the cuticle to protect,…

WHAT IT DOUX?

The sweetest mask you’ll ever know. Hydrates stressed hair beyond the cuticle layer to improve texture, reduce friction, bring that ol’ elasticity and strength back. Restores moistures balance and hydration to…

HONEY DIP is the one your curls want to bring home to mama. This butter-gel hybrid isn't playing games – it's committed to giving you everything you need in one jar.

BIG POPPA is all you need for notorious definition and poppin’ curls that don’t stop. Humidity-resistant and frizz-fighting formula shines & defines all curl types with a flexible hold. Perfect for touchable, soft wash & go’s, hig

WHAT IT DOUX?

Control paste-meets-pomade. Bonita Afro Balm™ is for you if you want the performance, control, and weight of a butter or oil minus the build-up. Keep natural curls, coils, twists, braids looking fresh from start…

Give product and oil build-up the business without drying or stripping the scalp's natural moisture. The anti-tangle formula delivers squeaky clean curls and slick slip for easy detangling.

C.R.E.A.M. brings that rich, creamy formula your curls have been craving
This isn't some lightweight leave-in playing games — it's a thick, luxurious cream that means business when it comes to moisture and definition

Dear Mama Moisture Milk softens, nourishes, and hydrates dry, brittle hair. The non-greasy, anti-breakage hair formula soothes itchy scalp and triples as a leave-in conditioner, detangler and curl refresher.

The Doux Fresh Mousse Def Texture Foam + Big Poppa Defining Gel Combi Set

WHAT IT DOUX?

This dual-use mousse provides the perfect amount of hold to define your curls or control your sleek look. The Doux Mousse Def Texture Foam gives definition, shine, and volume to every hair type and curl pattern.…

WHAT IT DOUX?

This dual-use mousse provides the perfect amount of hold to define your curls or control your sleek look. The Doux Mousse Def Texture Foam gives definition, shine, and volume to every hair type and curl pattern.…

WHAT IT DOUX?

Fresh Rinse Moisturizing Conditioner is a sulfate-free and paraben-free hydrating conditioner formulated with the perfect combination of Shea Butter and Sea Silk. This ultra-moisturizing conditioner hydrates hair…

WHAT IT DOUX:

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft,…

Don’t want no scrubs? Neither does your scalp.
Our No Scrubs Exfoliating Shampoo comes through clutch every wash day, breaking up with buildup and ghosting those flakes for good 👻🧼

WHAT IT DOUX?

One Love gently cleanses, detangles, and conditions hair without that waxy build-up. Use it in between washes for the quickest wash n’ go or as a pre-poo on wash day for effortless detangling. Rinses clean enough…