A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency."

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.

Delight for Your Coils and Curls.

∙ Natural textured hair likes nothing better than rich conditioners produced by nature.

∙ Coconut Oil and African Shea Butter are sure favorites!

∙ Coconut Oil has been a hair beautifier…

Provides a secure hold
Moisturizes
Adds shine
Rinses easily from the hair when it's time to cleanse
Won't dry out, harden or roughen hair

Gives a long lasting hold to edges without flaking.
Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair length.

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy

Increases Hair Moisture by 71% after One Use
Improves Ease of Combing by 49% after One Wash
Makes Detangling of your curls easier by 56% after Single application

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78%*
100% Cleansing efficacy
Increases Hair Moisture by 8.4% after One application

Increase in Scalp Moisture by 61%.
Helps removes Flakes and product build-up.
80% Reduction in breakage when used with the Long&Luxe Shampoo and Conditioner.
Improves Hair Strength by 7%.

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils,

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

with Aloe Vera, Biotin, Pomegranate and Passion Fruit.
Increase Hair Strength by 7%.
Scalp Moisture levels Increase by 57%.
88% removal of Impurities in One Wash.
11% Increase in Hair Moisture after One Use.

CoWashing (Conditioner Wash) is the best way to cleanse your hair on a regular basis.
Our light no-suds conditioning cream gently removes scalp sebum, residue, or product buildup leftover from styling and maintain your curls and

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths

As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber wea

Prepare to Style!
Curl Durability Increases by x5
Ease of Combing Improves by 65%
Detangling made easier by 80%
Strength of Hair Increase by 9% after One Use

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ulti

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

Delivers high definition twists and twist-out styles that are smooth, soft and shiny.
This frizz-fighting, no flake, formula moisturizes and conditions.
Light weight, hydrating formula – No residue build up with this.

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

Intensive Conditioner
Immerse Your Coils and Curls in Moisture and Emollients.
Ease of Combing Increased by 60%.
Detangling made easier by 75%.

Ease of Combing Improved by 50%
Reduces Hair Breakage by 60%.
Improves Scalp Moisturization by 50%.
Hair Moisture levels increase by 9% after One Wash.